MetrôRio in 2014 World Cup
If the partnership with MetrôRio always generates great results, imagine in the World Cup.
The emotion of football narratives took over the wagons on arrival at Maracanã, São Cristóvão, São Francisco Xavier, Cardeal Arcoverde and Siqueira Campos stations. The voice of Luis Penido, the legend of Rio’s sports radio, echoed in the sound system, replacing the traditional subway warnings with humorous texts related to the World Cup.
May I help you?
Bilingual volunteers came on the field and helped tourists speaking English and Spanish.