DCA Convention


Vibrant colors, a giant screen and Anitta show to close.

Any doubts that DCA is Pop?

We take care of all the creation, planning and execution of the convention of the Active Cosmetics Division (DCA) of L’Oréal Brasil. The theme chosen for the event, “DCA is Pop”, came alive with a vibrant visual identity, inspired by the aesthetics of Pop Art. Held at the luxurious Sheraton Hotel, in Rio de Janeiro, the convention counted on several actions of integration and reinforcement of communication of the sub-brands. A giant 52m wide screen ensured the total immersion of the public in plenary moments.


To end the event in style and in the best pop mood, Anitta made an unforgettable show that shook everyone with their biggest hits.

  • 480m Guests
  • 52 Lineae screen
  • 2 Microwaves for Anitta's popcorn
  • 1 Gondola on the scene