We took BatCave to CCXP, the largest geek-pop-gamer culture fair in the world. The theme of the 2019 edition was the 1980’s of Batman and, with the aim of positioning the brand of our client Oi, we joined the cutting edge technology of telephony – which, in this case, was delivered through Oi Solutions – with the fact that Batman is the only superhero without powers, having to use the high technology of his gadgets to fight his enemies. Yes, Bruce Wayne is only Batman because of Oi’s innovative technology.
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BatCave Oi CCXP
Check out how we took Oi BatCave to CCXP 2019!
We built a complete experience that focused on a visit to the Wayne Manor. It started in the BatMobiles parking lot, following the entrance through a real waterfall. Upon entering Alfred, the superhero’s butler and faithful squire, took a tour showing iconic details of the house, such as the red phone and the secret passage to BatCave. There were the contents: Oi’s games and the NOC – CCXP Control Center – where Oi’s engineers did the IT control of the entire fair.
A narrative using, in conjunction with Oi, concrete values of the key character of the CCXP edition to tell his own story. And we did it in an original way, generating a record visitation at the booth and a massive presence of fans and thematic cosplayers, which generated a very relevant digital amplification to the project.
To complement the BatCave, we created, in Rio de Janeiro, a studio with live debates with influencers and an activation in which cartoonists drew and, in SP, a 5G robotic arm physically reproduced them in real time, over 600km away. It also included the installation of all the wi-fi service for the event and the future of 5G was present in an interactive game and on 5G cell phones, as a tasting.
If Batman needed technology, Oi delivered!
- +112 published articles about Oi technology
- 70 national presses reached
- +4.5% engagement in Oi's social media
- +65% comments on Oi's posts
