Oi Rio Pro
While the world’s top surfers were showcasing at the sea, OI was present in the sand with creative and radical activations.
The photo Kombi was the most wanted activation of the event. A cheerful group took a ride on the idea and had fun posing for photos, which were printed and shared on social media.
Fans of the strongest emotions lined up to enjoy the activation, a sort of slat-board at the heights. Medina himself did not resist and tried some maneuvers.
Surfing and skateboarding fans felt the thrill of surfing an impromptu wave.
Tarp Surf’s set took place the weekend before the WCT and helped publicize Oi’s sponsorship of the championship.
- +4.000 Photos in the Kombi
- 450 Surfboard tubes on canvas
- 700 Photos of aerials
- 00 Air drops