NBA Global Games
With the activation of Oi Galera, the most creative plays came from the fans.
Magic Court Activation
A setting on the floor was the background for the most unlikely photos. Lying on it, the participants used creativity and created impossible scenes, posing for a camera positioned on the ceiling. These photos were shared on Facebook and printed on time.
A mirror with illustrations related to street basketball allowed participants to make selfies by fitting their faces into the characters. By posting their photos on Instagram with #NBAemGalera, they received the printed version on time.
- +1.600 Photos printed in the Magic Court
- +1.200 Posts on Facebook
- 12.000 People in the match