Oi

NBA Global Games

TAGS: #OI, #NBAGLOBALGAMES, #ESPORTE, #NBA, #BASQUETE

With the activation of Oi Galera, the most creative plays came from the fans.

Oi was a master sponsor of the Cleveland Cavaliers vs. Miami Heat match for NBA pre-season. The match, which took place in HSBC Arena, was attended by the stars Lebron James and Anderson Varejão and attracted a large audience. We took the opportunity to activate Oi Galera with actions that were very commented.  

ACTIVATION

Magic Court Activation

A setting on the floor was the background for the most unlikely photos. Lying on it, the participants used creativity and created impossible scenes, posing for a camera positioned on the ceiling. These photos were shared on Facebook and printed on time.

Comic Mirror

A mirror with illustrations related to street basketball allowed participants to make selfies by fitting their faces into the characters. By posting their photos on Instagram with #NBAemGalera, they received the printed version on time.

 

  • +1.600 Photos printed in the Magic Court
  • +1.200 Posts on Facebook
  • 12.000 People in the match