L'Oréal

2015 DPGP Convention

TAGS: #L'ORÉAL #CONVENÇÃODPGP2015, #DPGP, #AVENGERS, #SUPERHERÓIS, #AVANTEDPGP

We defeated the superpowers of DPGP L’Oréal Sales Team in a big superhero encounter.

Anticipating the box office success of the long-awaited Avengers: Age of Ultron, DPGP L’Oréal sales convention had the film as main inspiration. The superheroes took over the plenary and challenged the employees with the theme DPGP, Assemble.  

ACTIVATION

Technology: our superpower

Printing in the air, mapping, hologram and a 34m concave screen. These were the technologies that made the difference in the event and surprised the audience.

DPGP assemble and great cast

The artistic part featured choreographies presented by a dance group, theatrical sketches, scenic elements and with the participation of the directors in the final concept of the convention.