L'Oréal

Annual R&I Convention

TAGS: #CONVENÇÃOANUAL #R&I, #TECNOLOGIA, #INOVAÇÃODISRUPTIVA, #MIT, #TÉCNICA, #INSPIRAÇÃO

To deliver another high-level convention, we are committed to innovation.

And it was L’Oréal Team who won.

To create an annual convention that was not obvious and brought genuinely relevant content to a more technical and technological audience, we went far for inspiration. The concept of Disruptive Innovation set the tone for the event and was present from the visual identity to the attractions. One of the highlights of the convention was training based on an MIT methodology, where participants gathered in groups to solve challenges using their smartphones.

ID: A DISRUPTIVE LOGO

From start to finish, the design made a difference in the event. The logo created for the convention worked as a window: without color code, without fixed form and without background. With variable filling, it easily adapted to every brand communication need.

The graphic design was awarded silver in the Design category of Ampro Globes Awards.

 

  • 1 Silver in Design at the Ampro Globes Awards 2017
  • 200 Scientists engaged
  • +2.000 Whatsapp messages in MIT dynamics
  • 1 Proud director with the logo