We went beyond the manga and the geisha. And we showed a Japan made of music, kiriko and lots of creativity
The band Tokyo Sky Paradise and the theater actor Noh, Reijirou Tsumura, were some of the attractions.
Curated by Jum Nakao, some Japanese art workshops were promoted. The kirikos, made from clipping on paper, conquered the public. Considered good luck amulets, they were also used to decorate the windows of the facade of the Palace.
PASSPORT TO JAPAN
To encourage visitors to participate in the activities, passports were distributed that were stamped at the end of each one.
- 5.000 m² of exposure
- 2.500 People in TURN
- 3.500 People in Tokyo Caravan
- 1 Silver as Best Brand Activation at Ampro Globes Awards