AMBEV

Corona House at WSL

TAGS: #CASACORONA #WSL, #SURF, #SAQUAREMA, #CORONA, #CERVEJA

Corona House took off in Saquarema. And the crowd shared everything in the media.

We made Corona House the main point of the WSL stage in Saquarema. For this, we created a space that translated the spirit of the brand, celebrating life outdoors and valuing the contact with nature and meetings accompanied by a good beer.

ACTIVATION

This is Living

During the championship, the schedule was intense and included yoga classes, surf clinics, footvolley, beach volleyball, luau-style parties and movie sessions. In addition, of course, the broadcast of the competition.

 

Always to the sound of the best of surf music, Corona House also promoted autograph sessions with the biggest names in the sport.

 

  • +8.500 People passed through the house
  • +700.000 People reached by the contents of the house
  • +2.5M Impressions of spontaneous content
  • +21.500 Coronas consumed during the event